Holiday Shoppers Go Mobile: Apps Used for First Time Ever by 9% of Consumers
Holiday Shoppers Go Mobile: Apps Used for First Time Ever by 9% of Consumers
Chicago, IL (PRWEB) December 22, 2010
Hall & Partners, the global brand and communications boutique research agency, has unveiled the results of its USNow 2010 Holiday Shopping Poll. And it turns out the purchase power is right in the palm of consumers’ hands this season.
The USNow poll of 1000 adults revealed that 9% of holiday shoppers surveyed used a mobile app for the first time ever to price compare while holiday shopping this year, and almost 40% of those who have used apps in the past planned to use them “much more” this year to supplement holiday shopping efforts.
Mobile apps are empowering cost-conscious consumers, so don’t expect to find as many big ticket items under the tree this year. The bounce back in luxury may not be as prevalent as we’d thought with 19% of previous luxury buyers saying they plan to buy fewer luxury goods during the holiday shopping season this year.
This insightful USNow poll from Hall & Partners also showed that:
– 11% of the general population surveyed were new Black Friday shoppers this year and 16% shopped Cyber Monday for the first time in 2010. Small Business Saturday scored an impressive 35% awareness in its inaugural year (behind Black Friday with 94% awareness and Cyber Monday with 87% awareness).
– On average, though, consumers do most of their holiday shopping after Cyber Monday (54%). Twenty-seven percent shop before Black Friday and 19% shop during the Thanksgiving holiday period (Black Friday through Cyber Monday).
– “One for me, one for you” is a real phenomenon – only 26% of holiday shoppers claimed to only shop for others when they do their holiday shopping.
– From an advertising perspective, most people (by a slight margin) believe that advertisers should hold off on holiday advertising until after Thanksgiving. Only 20% (led by younger males) feel that it’s OK to advertise holiday sales any time. Leaking Black Friday ads is a growing phenomenon in the digital age, and 25% of shoppers said they took advantage of the leaked ads that appeared before Black Friday.
The 2010 Hall & Partners USNow Holiday Shopping Poll was conducted among a nationally representative sample of 1000 adults, 95% of who said they shopped for holiday gifts.
Hall & Partners (http://www.hallandpartners.com) is a global specialist brand and communications boutique research agency offering innovative ideas at every stage of the brand planning cycle. Hall & Partners’ models continue to revolutionize thinking in the advertising industry and have led to new ways of developing and evaluating brands and communication. They have offices in London, New York, Los Angeles, Chicago, Seattle, Shanghai, Sydney, Melbourne, Paris, Berlin and Singapore. Hall & Partners is part of the Omnicom Group’s Diversified Agency Services (DAS), the world’s leading holding group of marketing services companies.
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I must admit that this is one great insight. It surely gives a company the opportunity to get in on the ground floor and really take part in creating something special and tailored to their needs.